BLAZE, a leading cannabis software company, is expanding its focus on artificial intelligence with a companywide rebrand and the debut of BLAZE Labs, an internal innovation hub designed to pilot experimental AI tools and gather retailer feedback.
Chris Violas, Scott Roehrick (Courtesy photos)
The first release from the initiative is “Herbie,” an AI-powered virtual assistant that helps online customers navigate product selections and make confident purchasing decisions, much like a knowledgeable in-store budtender. The rollout marks the company’s latest effort to streamline cannabis retail operations through automation. A shift BLAZE describes as moving from a traditional “system of record” to an “intelligent system of action” that can act on data in real time.
Reimagining retail operations through automation
The company’s rebrand underscores a broader shift in how cannabis retailers approach technology investments. With tight margins and complex regulations, operators are looking for tools
Read full article on Marijuana Business Daily
