For years, THC percentage has dictated price, perception and bragging rights up and down the cannabis supply chain from seed to sale.
But as operators seek to break the cycle of THC addiction and consumers look for clarity, focus and calm over couch-lock highs, “functional THC” is emerging as the legal industry’s next measure of value.
[post id=”27967″]Cannabis advocates have for years tried to convince consumers that THC percentage is at best an unreliable indicator of product quality and even effects – without much success.
But now, encouraged by wellness culture, the popularity of microdosing and a sober-curious generation, the functional THC movement is driving manufacturers to design products with precise cannabinoid ratios and measurable impacts.
Brands like LEVEL in California and Eaton Botanicals in New York are helping defining what “functional” means.
“Demand for effect-driven products has continued to rise,” said Chris Emerson, CEO of LEVEL, an edibles company
Read full article on Marijuana Business Daily
