The largest entertainment arena in the U.S. is entering into a historic partnership with two cannabis drink brands, with plans to provide adult guests with a selection of hemp-derived THC beverages to enjoy.
The brands—Señorita and RYTHM—announced the years-long partnership with the United Center in Chicago on Tuesday. Adults 21 and older will have the change to enjoy a variety of THC drinks for live events at the arena, which is home to the Chicago Blackhawks and Chicago Bulls.
Señorita’s product lineup will include three different flavors of its 5mg hemp-derived THC beverages: Lime Jalapeño Margarita, Mango Margarita and Grapefruit Paloma. RYTHM, for its part, will sell its caffeinated mandarin orange THC drink.
Both Señorita and RYTHM were acquired by the cannabis company Agrify as part of a wide-ranging agreement last year. Agrify, which changed its name to RYTHM, concurrently agreed to license its portfolio of brands to the multi-state cannabis operator Green Thumb Industries (GTI) for manufacturing and distribution.
“This partnership is a major milestone for the city of Chicago, and we are proud to partner with the United Center to offer Illinois’ leading THC beverages,” Ben Kovler, chairman and interim CEO of RYTHM, said in a press release.
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