Cannabis retailers hear familiar complaints about the in-store experience. Rushed interactions, uneven product knowledge and a lack of helpful guidance at the point of sale all hurt revenue.
And yet they persist even in mature cannabis markets, where retail has had years to adapt and evolve.
What’s happening? In MJBizDaily interviews, operators and customers alike agreed: the cannabis industry has a persistent budtender turnover problem.
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Despite thoughtful investments in store design, digital menus and sophisticated retail technology, high turnover among frontline workers continues to plague cannabis sellers.
When budtenders don’t stay long enough for product knowledge and customer trust to build, dispensary visits feel inconsistent and transactional. Meanwhile, customer expectations – and the need for expertise – keep rising.
The result
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