Dry January is not just a month of alcohol abstention.
With more Americans seeking alcohol alternatives year-round, January is the launchpad for THC-infused beverages – the cannabis industry’s most aggressive move into the mainstream.
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“We’re seeing increasing interest in recalibrating one’s relationship with alcohol, but that doesn’t mean recalibrating one’s relationship with society,” said Christopher Lackner, president of Colorado-based Hemp Beverage Alliance, a lobbying organization for the product sector.
“You still want to be part of the community, and that means consuming a beverage. Whether it’s a one-month opportunity or a totally new calibration, these hemp beverages help make that happen.”
Dry January means an increase in THC beverage sales
Makers of intoxicating hemp beverages say they see a bump in
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