The Drug Enforcement Administration (DEA) is teaming up with an anti-marijuana group to promote a public service announcement contest pegged to 4/20, inviting high school students to submit videos about why the use of cannabis “is harmful for the developing brain, mental health, and your life!”
“The contest is an opportunity for high schools to demonstrate how students are working to prevent cannabis misuse at their school and to encourage their peers to abstain,” a notice about the contest organized by Johnny’s Ambassadors says.
As with past PSA initiatives from the group, it made clear that videos submitted for consideration should “NOT IMITATE THE USE OF THC/MARIJUANA OR PARAPHERNALIA OF ANY KIND, EVEN AS A JOKE.”
“Any content which suggests, depicts, imitates, or promotes the possession or consumption of any THC product is prohibited,” it says, adding that, “No swearing or defamatory language allowed.”
In general, the videos for the contest—which opened late last month and closes on April 13—are meant to be educational, aimed at informing fellow students about “why young people shouldn’t use THC products (vapes, dabs, weed, edibles, gummies).” Personal stories about people being impacted by THC use are also welcome.
The group provided samples of the
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