Snoop Dogg’s signature catchphrase “Smoke Weed Everyday” cannot be trademarked by the artist because marijuana remains federally illegal and the slogan has become too popular in mainstream culture, the U.S. Patent and Trademark Office (USPTO) says.
Dr. ETC Holdco, LLC—an entity affiliated with Snoop that owns his intellectual property portfolio—submitted a trademark application for the phrase in 2024. Then, nearly two years later, it received a denial letter from USPTO on Tuesday.
The federal agency, which falls under the U.S. Department of Commerce, gave two main reasons for the rejection: 1) Goods and services marketed under a trademark must comply with federal law, and “the application includes items or activities that involve a per se violation” of federal law, and 2) the phrase comes from a “song lyric commonly used in association with cannabis use,” making it too popular to exclusively trademark.
“To qualify for a federal registration, the use of a mark in commerce must be lawful under federal law in the sense that the commerce recited in the application complies with applicable federal laws that regulate the identified goods and/or services,” USPTO said. “If the goods or services with which a mark is intended to be used are
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