New York marijuana officials have announced that they have begun accepting applications from licensed dispensaries that want to host temporary cannabis farmers’ markets and pop-up events.
The Office of Cannabis Management (OCM) on Monday launched the application process for what the state is calling “Cannabis Showcase Events.”
“Cannabis Showcase Events expand opportunity within New York’s regulated market in a thoughtful and deliberate way while keeping the guardrails firmly in place,” John Kagia, OCM’s acting executive director, said in a press release. “These events allow licensed retailers, cultivators, and processors to meet consumers where they are, at community markets and pop-ups—while maintaining strict safety standards, age restrictions, and local oversight. This is about creating flexibility for businesses while preserving public health safeguards and local authority.”
The launch follows the enactment of legislation signed by Gov. Kathy Hochul (D) last year that built on an existing showcase program that was first created in 2023. The state Cannabis Control Board (CCB) adopted regulations for the events program that is now rolling out last May.
“The Cannabis Control Board’s responsibility is to ensure that new business opportunities are implemented with clarity and consistency,” CCB Chairperson Jessica Garcia said. “Cannabis Showcase Events allow licensees to
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