Major retailer Target is deepening its involvement in the hemp-derived THC beverage market by launching sales in three more states—significantly expanding beyond a pilot program it rolled out in Minnesota last year—even as a federal law is set to ban the products later this year.
Last year, the company began a pilot program involving sales of cannabis drinks at 10 select stores in Minnesota. It later applied with state officials for licenses to sell THC beverages at all 72 of its stores in the state, where the company is headquartered.
Now, according to BevNET, Target is expanding cannabis beverage sales to more than 300 stores in Illinois, Florida and Texas. That includes every store in the latter two states and select stores in Illinois, due to the fact that some municipalities in the state have restricted hemp product sales.
“At Target, we’re always exploring new ways to meet our guests’ evolving preferences, grounded in our merchandising authority and focus on thoughtfully curating a relevant assortment,” a spokesperson told the beverage industry trade publication.
The outlet also reported that while the company’s initial launch in Minnesota only included cannabis drinks with a maximum of 5 milligrams of THC, it is now
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