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Canadians aren’t quitting alcohol. They’re ‘zebra striping’ to pace themselves

Molson Coors is one of them, Michelle Ramos, senior director of global brands at Molson Coors Canada, said in an email. Its lineup runs to Coors Edge, Molson Excel and Heineken 0.0, which is its largest non-alcoholic brand and grew by double digits in June.

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