“The consumer demand in North Carolina is clear, and the passing of this near-total ban bill would take good actors like us out of this space and allow bad actors to flourish.”
By Melissa Johnston, Tryon Distributing via Carolina Journal
North Carolina holds an immense opportunity to create the best hemp beverage law in the county, and I would like to see us take advantage of it.
In August, the General Assembly decided to table the hearing of HB 328—a bill that would have cemented an all but total ban on all hemp beverages, even if sensible regulation happens on a federal level. The legislature chose to delay the hearing of this bill until November, so they could learn more about the issues at hand.
My family’s company is an independent, statewide wholesale distributor that has served North Carolina for 42 years. When we added our first hemp beverage brand in 2024, we had modest expectations for the category.
Since then, hemp beverages have grown to become one of the brightest spots in our portfolio. These beverages are also providing valuable revenue for our customers—North Carolina’s bars, restaurants and homegrown grocers—helping them stay afloat in the face of rising rent,
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