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A look at Lethbridge’s legal cannabis market on 4/20

Wednesday, April 20 marks an unofficial holiday for cannabis enthusiasts — known simply as 4/20.

According to the City of Lethbridge, there are a total of 33 licensed cannabis retailers in the community. Five of those have closed, meaning 28 are currently active.

The year following legalization in 2019 saw the most new licenses issued at 11, compared to 10 in 2018, and six in both 2020 and 2021.

During that time some things have changed, including the variety of product, and who’s buying it.

Read more: Only 44 Canadians have been given cannabis pardons under new system

“Now that we have the better selection and the products have grown, we’re (still seeing) a lot of new timers, but now we’re seeing a lot of the old school users and the people who have been coming over from the black market,” explained The Source Cannabis manager Levi

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