Carmelo Anthony wants to redefine celebrity brands in the cannabis industry.
The former professional basketball player has defied expectations throughout his career, from being chosen the NCAA Final Four’s Most Outstanding Player at age 19 to becoming one of the most dynamic scorers in the NBA, where his versatility on the court was always on display.
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And while Anthony’s 19-year pro career – which included 10 NBA All-Star selections and three Olympic gold medals – will likely lead to a first-ballot induction to the Naismith Basketball Hall of Fame, today he’s building a new legacy in the cannabis industry.
Anthony launched the Grand National Agency with CEO Jesce Horton and co-founder Brandon Drew Jordan Pierce to improve community engagement and cultural inclusivity while
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