The level of straight-up false information in cannabis advertising online is staggering. It’s almost too hard to describe. As a cannabis attorney, I’m often stunned that companies push cannabis advertisements the way they do.
Over the years, I’ve spoken to dozens (maybe hundreds) of cannabis business owners who thought X was completely legal because of something they stumbled across on Twitter or Google. At the same time, I’ve spoken to cannabis consumers who were shocked to learn that the product they thought was 100% legal was, well, not.
So today, I want to highlight some of the more egregious things I see in online cannabis advertisements. I won’t name any companies specifically, and I’ve changed some of the quotes a bit.
“Farm Bill compliant CBD”
The 2018 Farm Bill is one of the least understood laws on the books, in my view. All it did was remove hemp from the Controlled Substances Act (CSA) and give the USDA authority to regulate the cultivation of hemp. The 2018 Farm Bill did not create a comprehensive regulatory system for manufacturing CBD products or selling CBD (unfortunately Congress used the term “hemp production” which has led to a lot of the confusion). In fact,
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