When Colorado voters legalized recreational marijuana in 2012, no other state had launched a legal adult-use market, and there was no road map.
Dave Malone, co-founder and chief creative officer for Denver-based vertically integrated cannabis company Green Dot Labs, likened it to bushwhacking through the wilderness at night.
“We’ve been in the dark with a torch in our left hand and a machete in the right,” he said.
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Since then, the market has matured, with some businesses succeeding and many others either shutting down or being gobbled up by bigger fish.
Colorado’s progression as one of the nation’s first adult-use markets offers plenty of lessons to marijuana business executives across the country.
Like marijuana entrepreneurs in other states, Colorado cannabis businesses saw some of their best sales months during the COVID-19 shutdowns in 2020, when people flush with federal stimulus cash had few other places to
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