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Branding rules: Vic Mensa to share marketing insights at MJBizCon

Vic Mensa did the reading.

The Chicago-born-and-bred musician and entrepreneur did most everything successful executives do before he launched the Second City’s first Black-owned cannabis brand, 93 Boyz.

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Where did the name 93 Boyz come from? Mensa and his partner were born in 1993, so they are the 93 Boyz.

He did the product and market research, and he enacted a successful pre-legalization strategy. (Or, put another way: As a teenager on the South Side, he took two trains across the city to access the best flower he could find before taking it back to the neighborhood to sell.)

But before his foray into the legal cannabis industry with 93 Boyz – a bid to build off the celebrity and success earned in

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