California cannabis regulators are rolling out a new AI tool to help businesses identify marijuana product packaging may appeal to kids in violation of state rules.
The Department of Cannabis Control (DCC) on Monday announced that licensees can now utilize a Cannabis Product Image Analyzer (CPIA) that was developed to aid in preventing the market launch of potentially problematic packaging that violates state statute by enticing minors.
Marijuana business licensees can “simply snap a photo using their smart phone or mobile device, screenshot or any other supported file format and upload to the CPIA tool,” DCC said. “The image will be analyzed and provide a summary of its findings.”
DCC said it won’t retain images uploaded to the CPIA database, or the summaries of findings that it produces. Rather, the goal is to “assist licensees in their independent evaluation of whether packaging or labeling may be attractive to children.”
That includes packaging and labels that depict:
Images of minors or anyone under 21 years of age Cartoons A likeness to images, characters, or phrases that are popularly used to advertise to children Images that are any imitation of candy packaging or labeling and Images with the terms “candy” or
Read full article on Marijuana Moment
