Jerry Millen believes the $32 billion legal cannabis industry is at a tipping point and in desperate need of help. A rescue, one could say.
The successful cannabis retailer wants to apply to a technique to legal marijuana that’s worked as a lifeline in other sectors – one he believes can help achieve federal legalization while also saving struggling small businesses: reality television.
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Millen, CEO of licensed adult-use store Greenhouse in Walled Lake, Michigan, is also a veteran of television.
He and two other experienced and successful producers are the masterminds behind “Cannabiz Rescue,” a reality-TV concept with a filmed pilot they’re pitching to streaming services.
The idea is simple and familiar.
Struggling cannabis retailers suffer a ritual of public semi-humiliation, as every
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