Facing a saturated market and intense competition domestically, Canadian cannabis companies are exporting more of their products overseas.
The cannabis export market is an opportunity for marijuana businesses to tap into new revenue streams and mitigate the impact of Canada’s domestic excise taxes.
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The growth of medical cannabis markets, particularly in Europe, is a key driver of the export trend.
Canada’s volume of cannabis exports to Germany, for example, doubled from 16,895 kilograms (roughly 37,247 pounds) in 2023 to 33,155 kilograms in 2024, according to Germany’s Federal Institute for Drugs and Medical Devices (BfArM).
“There’s a lot of excitement around the export market,” said Deepak Anand, principal at ASDA Consultancy Services in British Columbia.
“But people are assuming that it’s much easier than
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