Around October of last year, the legal cannabis industry reached a turning point in Canada’s most populous province.
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For the first time, the price of pot from the provincial wholesaler, the Ontario Cannabis Store, dipped below the average price on the illicit market. According to the latest quarterly report from the OCS, that gap has continued to widen . The average gram on the OCS.ca is now $6 versus $8.51 on the illicit market and $8.28 at brick and mortar retail shops.
“The majority of Canadians care only about price,” Raj Grover, the CEO of Calgary-based High Tide, a retail-focused cannabis company, tells
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