After abruptly ending their successful sports careers, Greta Gaines and Ricky Williams found new callings through marijuana reform and activism before launching their own cannabis brands.
Gaines, the first woman world-champion snowboarder, is a national authority on cannabinoid law and a longtime advocate for consumer and patient cannabis access as a National Organization to Reform Marijuana Law (NORML) director, caregiver and entrepreneur.
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Now, Gaines is turning her passion toward treating terminal patients with plant-based medicines.
“Cannabis is the cornerstone of my practice,” said the Tennessee-based clinical herbalist and CEO of the Love + Hemp skin care brand.
“I really shifted my focus to patients out of time and learning everything I could about the makeup of the plant – and everything about the
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