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Cannabis incubators can improve equity and grow business, operators say

A new batch of cannabis incubator and apprenticeship programs are offering resources and hands-on experience to small marijuana brands and trainees to improve equity and carve out roles for people impacted by the war on drugs.

In return, operators hope to reap the benefits of local community connections and low-cost labor while motivating employees with mission-driven work.

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Partnerships, sharing resources and building community were key themes at MJBizCon 2023 in Las Vegas.

As capital has dried up in the cannabis industry, many operators feel pressure to do more with less.

“All of these brands need an environment where they can grow,” Jesse Channon, president of New York multistate operator The Cannabist Co., formerly known as Columbia Care, said in an interview with MJBizDaily.

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