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Cannabis MSO Tilt shifts brand strategy, cuts costs under new leadership: Q&A with interim CEO Tim Conder

In a few short months at the helm, Tilt Holdings interim CEO Tim Conder has initiated significant cost reductions and reevaluated brand partnerships – including cutting ties with some social equity brands – while shifting focus to the cannabis company’s vape hardware business.

The expense-cutting campaign, which included an undisclosed number of layoffs in the second quarter, is projected to save the Phoenix-based marijuana multistate operator $8 million annually.

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In early September, Tilt announced a $1.4 million deal to sell its stake in a joint venture with the Shinnecock Indian Nation in New York, ending the company’s plans to open a Little Beach Harvest store with the Native American tribe.

Conder, who took the interim post in April after the resignation of Gary Santo, aims to put the MSO on a path to profitability.

It’s his second stint as a Tilt executive since 2019, though he’s

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