If you call seed-to-sale tracking provider Metrc’s customer service line on a Friday, there’s a chance you’ll be speaking directly to the company’s CEO, Michael Johnson.
Johnson, who was appointed CEO of the Florida-based software company in 2022, said during an interview with MJBizDaily that he started taking customer calls because understanding the issues facing Metrc’s 300,000-plus users helps to improve the overall customer experience.
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“There was one person that called and said, ‘I want to talk to your supervisor,’” Johnson recalled to MJBizDaily.
His response to the caller: “I don’t really know how to answer that the right way. I report directly to the board – I’m actually the CEO.
“So what is the problem? Why do you want to be escalated?”
Previously, Metrc thought of its primary customer as state governments, which meant recognizing each market’s unique compliance requirements and seed-to-sale tracking regulations.
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