A yearslong tailspin for CBD prices is showing signs of leveling off.
But it’s too soon to say whether the CBD market is rebounding or if companies making CBD products have simply cut so deeply that they’re now holding or increasing prices just to survive.
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The pricing trend was noted recently by the Brightfield Group, a Chicago-based cannabis analytics firm that crunches prices on thousands of websites and brick-and-mortar stores selling CBD.
“There were some massive price cuts that took place during the (COVID-19) pandemic, and those look to be ending,” said Brightfield’s managing director, Bethany Gomez.
Gomez compared the CBD market landscape to that of apparel, where discounting is so prevalent that consumers resist paying what they perceive to be full price.
A similar story has played out in the marijuana market: U.S. and Canadian cannabis retailers have been discounting their products, likely reflecting the rapidly growing
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