Cannabis industry analysts and retail buyers say concentrates have made significant advances in the past 12 to 18 months—especially in more mature markets and among frequent cannabis consumers.
This goes for both stand-alone concentrates and infused products such as pre-rolls, vape cartridges and edibles.
According to the Brightfield Group, a cannabis industry analytics firm in Chicago, almost 29% of marijuana consumers say they have used concentrates in the past six months, up from around 22% two years ago.
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“That’s really a lot of the direction that the market is going,” said Bethany Gomez, Brightfield’s managing director.
The increase is even more significant in mature marijuana markets. For example, over the past two years, cannabis consumers using concentrates increased from about 20% to 26% in Michigan and from 13% to 20% in Massachusetts.
“More than 64% of consumers are using cannabis at least daily. … The more frequently you
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