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Cost efficiency in marijuana cultivation: Q&A with veteran grower Justin Sheffield

After learning the fundamentals of plant and soil science at Middle Tennessee State University, Justin Sheffield moved to Denver in 2011 to work at Medicine Man Technologies, then a medical marijuana operator.

That was the year before Colorado voters endorsed what would become the first U.S. market to launch adult-use marijuana sales.

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And Sheffield, with a comprehensive understanding of commercial horticulture, was intrigued by the innovation happening in the fledgling cannabis industry.

The journey has led him from Colorado to South Carolina and, ultimately, Missouri, which launched its own adult-use market in February 2023.

Today, Sheffield oversees three grow sites as director of cultivation for BeLeaf Medical Co., a licensed marijuana operator located outside St. Louis, and its flower brand, Sinse Cannabis.

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