The Globe editorial also fails to mention what vape flavours actually do for the adult smoker, which is the primary justification for vaping products to exist in the first place. A 2023 American study of nearly 70,000 adult vapers, published in Harm Reduction Journal, found that those using flavoured e-cigarettes had more than double the odds of quitting smoking outright compared with those who stuck to tobacco flavour, and that fruit was the flavour most often used at the moment they quit smoking. Strip away the flavours and you strip away, for many smokers, the one thing that made quitting bearable and successful.
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