The Drug Enforcement Administration (DEA) is promoting an anti-drug ad campaign from a Trump-affiliated nonprofit—including one spot that links fentanyl-contaminated marijuana to overdose deaths and depicts a lit cannabis joint as part of the macabre PSA.
The ads, which were created by the organization Make America Fentanyl Free (MAFF), reportedly received input from President Donald Trump, who insisted that he wanted Americans to see more visceral portrayals of the fentanyl crisis. The multi-million dollar campaign is targeting airwaves and social media, including a spot during an NFL game on Monday.
While the president provided guidance on messaging for the campaign and previewed the ads ahead of their release, the effort is not formally a project of the federal government. A spokesperson for MAFF told Axios that Trump “offered great advice, including the use of vivid imagery to show Americans exactly how fentanyl destroys lives, families and communities.”
Even though the ads are not federally funded, DEA earlier this month gave a signal boost to the campaign, sharing a Fox News story about the initiative on its Get Smart About Drugs resource site that it’s also used to send messages warning against marijuana use, linking it to depression and suicidal thinking.
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