The governor of Florida signed a little-noticed bill that took effect last month, expanding medical marijuana advertising and manufacturing restrictions to prohibit any products or messages that promote “recreational” cannabis use, while adding more stringent eligibility requirements for workers in the industry.
Gov. Ron DeSantis (R), a 2024 Republican presidential candidate, approved the large-scale health legislation in May, making significant changes to the state’s existing medical cannabis law that could significantly impact the market, especially if an adult-use legalization measure makes the ballot and is enacted by voters next year.
The new law makes it so cannabis manufacturers and retailers cannot produce or advertise products that are appealing to children or promote recreational use. Previously, the policy didn’t explicitly prohibit the promotion of non-medical use—and the restrictions only applied to infused edibles.
The legislation doesn’t define what constitutes promoting recreational use. But the new rule that became effective on July 1 could come into conflict with a proposed constitutional amendment to legalize adult-use marijuana that advocates and industry stakeholders are working to put on the 2024 ballot.
If a product is specifically meant to be consumed by adults for recreational use, that would raise questions about how it could be
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