Social media giant Meta Platforms, the company behind Facebook and Instagram, updated its advertising policy for hemp and CBD products, although ads for CBD products remain heavily restricted.
The new policy does permit “the promotion of legally permissible, non-ingestible CBD in the U.S., with some restrictions,” according to Meta’s July 11 announcement.
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However, Meta still outright bans ads that “promote or offer the sale of THC products or cannabis products containing related psychoactive components,” according to the full policy.
Without written permission, Meta advertisers can promote or offer to sell hemp products “that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.”
However, Meta continues to ban advertisements promoting, or offering to sell, CBD “or similar cannabinoid products,” with a
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