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Florida adult-use marijuana campaign spending tops $55M as other MSOs join

The most expensive adult-use marijuana legalization campaign in U.S. history is picking up speed in Florida.

Six additional marijuana multistate operators have joined the quest of Tallahassee-based Trulieve Cannabis Corp. to transition Florida’s $2 billion medical marijuana market – the largest in the country – to adult use.


In addition to the new partners, legalization campaign committee Smart & Safe Florida announced Wednesday that it raised another $15 million toward the effort.

The MSOs joining the Trulieve-led initiative are:

Miami-based Ayr Wellness, which operates 63 medical marijuana treatment centers in the state. Chicago-headquartered Cresco Labs, 33. New York-based Curaleaf Holdings, 61. Chicago-headquartered Green Thumb Industries, 15. Massachusetts-based Insa, 10. Chicago-headquartered Verano Holdings, 74.

The latest $15 million contributed to the legalization

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