The Florida campaign behind a marijuana legalization initiative that will be on the November ballot has announced that it’s raised an additional $15 million from a variety of major cannabis companies as it gears up for an effort to raise awareness about the measure among voters.
Two days after the Florida Supreme Court cleared the initiative for ballot placement, rejecting the state attorney general’s constitutional challenge, Smart & Safe Florida said on Wednesday that it’s secured the new funding from donors “committed to helping ensure victory this fall.”
“We are not only pleased that the court has agreed to move this initiative forward, but we are also thrilled to announce a strong alliance of committed donors to the effort,” campaign chairman David Bellamy said in a press release.
The multi-state operator Trulieve has been the primary financial supporter of the campaign, donating about $40 million as advocates worked to collect more than one million signatures to qualify for ballot placement. Now it’s being joined by at least six additional marijuana businesses for the last phase of the campaign.
Those companies are: Verano Holdings, Curaleaf Holdings, AYR Wellness, Cresco Labs, Green Thumb Industries and INSA.
— Smart & Safe
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