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Former Heisman winner Ricky Williams launches Highsman cannabis brand

Ricky Williams, the National Football League (NFL) running back star turned cannabis entrepreneur, has launched a cheeky, yet still appropriate, new cannabis lifestyle brand called Highsman.

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In a statement Monday, the Heisman Trophy winner for 1998 suggested “it is time we change the way we talk about cannabis,” pointing out that the brand seeks to represent “an appreciation for greatness.”

Focusing on helping to “empower professional and everyday athletes as well as sports enthusiasts alike,” the brand includes personally curated weed products, apparel such as varsity jackets, baseball t-shirts and other sports-inspired streetwear, and functional accessories like rolling trays, pelican cases and water bottles.

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