If you want to party with Jazmin Hupp and her friends, you’ll have to leave the alcohol behind.
The 42-year-old gave up drinking booze and now sticks to THC-infused beverages.
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“I’m looking to have fun without the consequences,” said Hupp, chief marketing officer for Marfa, Texas-based Jota Living, a maker of intoxicating THC hemp gummies and beverage additives.
And she’s far from alone.
For generations, women trying to unwind have been encouraged to grab a glass of wine. But as wellness trends grow in popularity among women in their 40s and older – the very the “Chardonnay mom” demographic that many cannabis operators are eager to lure – hemp THC drinks are filling that niche.
That in turn is creating marketing and growth
Read full article on Marijuana Business Daily
