Google Ads on Monday launched a pilot program allowing cannabis businesses to advertise on its platform if they comply with federal laws in Canada.
The pilot program, which will run for 20 weeks, is designed to “explore user interest and inform potential future policy updates,” according to a notice on Google’s website.
ADVERTISEMENT
“During the pilot, cannabis product ads may be available on Search,” Google said in its announcement. “Participation in this pilot is restricted to federally licensed operators in Canada.”
Advertising has been a constant challenge for cannabis businesses.
While Google relaxed some advertising restrictions for hemp and CBD products in 2023, it does not allow ads that promote the use or sale of or provide informational content about cannabis.
However, some
Read full article on Marijuana Business Daily
