Volunteer Botanicals has partnered with the Independent Brewers Alliance (IBA) to become the preferred provider of hemp-derived cannabinoids and other botanical ingredients as craft brewers expand production of nonalcoholic beverages.
Changing consumer preferences – resulting in declining alcohol sales – have many craft brewers looking for other revenue streams, and they’re beginning to make hemp-derived THC beverages to fill the void, according to a Wednesday news release.
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“This partnership marks a pivotal step toward helping craft brewers across the country tap into the booming functional beverage space,” Volunteer Botanicals President Jason Pickle said in a statement.
“We truly believe we are experiencing a generational shift in beverage consumption.
“In order to meet changing consumer demands while still maintaining a robust taproom, brewers
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