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Hemp-derived THC producers wary of how US Farm Bill could change market

(This story is part of the cover package in the March-April issue of MJBizMagazine.)

Hemp drinks are big business in the United States and poised to grow even bigger.

Mary Bernuth wants in, and she’s not alone.

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Thanks to the 2018 U.S. Farm Bill, hemp-based products are at least quasi-legal across the United States – and, unlike marijuana, they’re shippable across state lines.

Companies big and small are betting on hemp-derived drinks becoming the next big thing for health-conscious, smoke-wary consumers.

Bernuth’s Pharos Brands was one of 30 hemp-derived THC beverage companies at the Wine & Spirits Wholesalers of America’s January expo at the Las Vegas Convention Center.

According to the Hemp Beverage Alliance, hemp drink companies took up as much as 10% of the floor.

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