(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)
Dan Mondello (Courtesy photo)
In today’s marijuana retail environment, the lines between physical and digital shopping experiences are increasingly blurred.
In fact, most cannabis consumers prefer to browse products online before making a purchase – even those ultimately visiting brick-and-mortar stores – highlighting the importance of a strong e-commerce presence.
As consumer behavior continues to shift toward digital engagement, retailers must enhance their e-commerce strategies to stay competitive.
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Here are five quick tips to help cannabis retailers navigate the digital marketplace and maximize sales:
1. Craft an engaging homepage
The homepage of your business’ website is often the first interaction a marijuana customer has with your store,
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