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Here’s why Snoop Dogg’s firm just invested nearly $19 million into a European cannabis startup

AceCann, a Portuguese medical cannabis company, is receiving a €13 million ($18.7 million) investment from Casa Verde, a venture capital fund co-founded by Snoop Dogg.

“We aim to create the gold standard in medical cannabis — from cultivation to commercialization, with IP ownership at every step in the value chain,” said AceCann CEO Pedro Gomes. “With the support of our investors, we are able to accelerate our mission to develop consistent, high-quality products that give patients access to life-changing innovation,” Gomes added.

A report published last year predicted that Europe’s cannabis market could be worth US$37 billion by 2027, based on improved medical access and more recreational markets opening up.

“As legalization sweeps across Europe , we foresee a rapid and exponential rise in demand for high-quality cannabis flower and extracts,” said Casa Verde partner Yonatan Meyer. “ With an experienced team, unique

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