Canada’s leading cannabis company Heritage Cannabis Holdings is set to launch Pura Vida cannabis vape products in various Canadian markets in July this year.
The first outlet for Pura Vida brand
According to the announcement made by the company yesterday (June 16), Heritage will commence the first Pura Vida brand full spectrum Sativa, Indica, and Hybrid Honey Oil vape cartridges in various markets across Canada. The products, which are meant for adult-use cannabis markets will be available in British Columbia, Alberta, and Manitoba starting in July 2020.
Pura Vida is a recognized cannabis brand known for its advanced vape cartridge products. The company creates its vapes from carefully extracted oils from the highest quality cannabis flower. Its subsidiary, Purefarma Solutions conducts a proprietary extraction process that produces a full-plant vapeable product with distinctive, strain-specific flavour. These products are pure, with no harmful additives such as terpenes, flavours, or carrier oils. They deliver a true full spectrum experience.
Heritage adopts harmonized internal processes that make it capable of taking the cannabis vape products from the manufacturer directly to consumer channels. This reduces traditional distribution costs. It will also allow the company to offer Pura Vida products at competitive prices between $30 and $35 for a 500mg cartridge while delivering a high-quality experience for consumers.
Chris Pearson is VP Sales and Marketing at Heritage. Regarding this development, he said:
Our Pura Vida branded cannabis vape products are being launched at a price that consumers have been demanding and are only the first of a portfolio of brands and products being launched by us in the coming months. As consumer preferences have been trending toward high-value products, vertically integrated companies like Heritage can produce products that maximize margin performance, without sacrificing the quality of the offering.
Pura Vida is an award-winning company and the first recipient of first-place awards for their THC and CBD extract products in the 2016 Emerald Cannabis Cup. In 2017, they won the Best Vaporizer Award and Sativa 1st Place Concentrate Cup organized by the High Times Cannabis Cup. These and other awards, make it an established cannabis brand with strong consumer following.
Canada’s cannabis oil exports went up more than 450% in 2019
In related cannabis news, Canada exported cannabis oil to 17 countries, bringing its total export value to 5,372.3 litres of cannabis oil products. This was a rise of 483.9% from 920 litres exported in 2018.
In 2019, Health Canada allowed the exportation of up to 12,887.9 litres of cannabis oil, of which the country actually exported less than half of the allocated quota. Most of the exports went to Germany, Australia, and Denmark.