The U.S. House of Representatives has passed a bill aimed at protecting children online that could create complications for advertisers trying to promote legal marijuana and other regulated substances.
Lawmakers voted 267-117 on Monday to approve the Kids Internet and Digital Safety (KIDS) Act, sponsored by Rep. Brett Guthrie (R-KY).
The measure previously cleared the House Energy and Commerce Committee and one of its subcommittees. A Senate companion bill, meanwhile, awaits action.
Under the legislation as approved by the House, online platforms would be prohibited from facilitating the “advertising of narcotic drugs, cannabis products, tobacco products, gambling, or alcohol to a user of or visitor to the covered platform who the provider knows is a minor.”
The provision around drug use lists the “distribution, sale, or use of narcotic drugs, tobacco products, cannabis products, gambling, or alcohol” as risks that platforms would need to actively guard minors against.
One section that was in prior iterations of the bill that seems to have been omitted from this latest version had stipulated that video streaming platforms would be required “to employ measures that safeguard against serving advertising for narcotic drugs, cannabis products, tobacco products, gambling, or alcohol directly to the account or
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