Shut out from most advertising channels, cannabis operators – and their marketing partners – are rethinking how to reach consumers in a highly competitive environment.
Instead of billboards and media buys, they’re turning to sharp search strategy, culture-rich content hubs and storytelling shaped by tracked and measured audience behavior to drive growth.
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Agency leaders and digital strategists tell MJBizDaily that successful advertising and marketing strategies depend on authenticity, owned assets and hyperlocal relevance rather than broad ad reach.
And instead of relying on fickle earned media or risking bans on social-media platforms, the shift also allows cannabis operators and brands to lean into channels they truly own.
These deliver the clearest return because they’re compliant, measurable and built on customer intent.
The rules
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