Along with new efficiencies and growth opportunities, the cannabis industry’s digital transformation is creating a new challenge for operators: cybersecurity.
For instance, retailers’ increasing reliance on integrated digital platforms for key functions like point-of-sale transactions and customer loyalty programs is also making them prime targets for sophisticated hackers.
With vast amounts of customer data at stake, the potential for costly and damaging data breaches has never been higher, underscoring an industry-wide need for proactive security measures, operators and security experts say,
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“Retail in general continues to be a very big target for cybercriminals,” said Ben Taylor, executive director of the Virginia-based Cannabis Information Sharing & Analysis Organization, a non-profit organization that offers resources to support the cannabis industry’s security.
“For cannabis businesses, the
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