R&D cannabis lines – or limited-edition, small-batch flower – can create a line of communication between cultivators and consumers, enabling marijuana operators to conduct market research while still bringing in revenue.
In addition to consistently bringing fresh genetics to consumers, brands that sell their research and development strains are able to collect buyers’ critiques and evaluations about each product.
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“The R&D line acts as a crucial feedback stage – particularly useful when deciding between phenotypes or gauging market reception,” Miguel De Vivo, brand director at California-based cannabis breeder and cultivator Maven Genetics, told MJBizDaily via email.
R&D cannabis lines can:
Help brands choose which new strains, phenotypes and product formats to keep in their regular lineups. Survey consumers to better understand product
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