This is part of a regular series of MJBizDaily interviews with major THC industry players. To be considered for an interview, contact editorial@mjbizdaily.com.
When Terry Mendez first met Sundie Seefried, the founder of cannabis financial services company Safe Harbor Financial, he told her the company had a “terrible marketing department.”
“She started to laugh and we had a conversation about being a public company executive,” Mendez said.
The offhand comment, made in September 2024 at an event in Vail, Colorado, sparked a conversation that would reshape Mendez’s career – and Safe Harbor’s future.
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The initial exchange led to a consulting project to develop a public relations strategy. That paved the way for Mendez to join the company as co-CEO with Seefried in January
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