Before Fritz’s Cannabis Company launched on the legal market last month, it had operated as a grey market cannabis brand since 2015.
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Appearing at pop-up cannabis events and developing a reputation for tasty and potent edibles, Fritz’s built a loyal following. But that wasn’t enough to capture the interest of the half dozen or so licensed producers that met with Ari Cohen and Tabitha Fritz, the husband and wife duo behind the company, as they navigated going legal.
“Nobody thought our brand was valuable,” Fritz says. “We did not meet one LP who thoughtthat we should actually work to transition from the legacy market.”
Some producers
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