(A version of this story first appeared in the November-December issue of MJBizMagazine.)
Rhonda Kallman has been honing her craft since the age of 24.
That’s when she co-founded the Boston Beer Co. and launched the pioneering Samuel Adams craft beer brand.
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In 2012, Kallman launched Boston Harbor Distillery, a whole-grain whiskey and craft spirits company with an award-winning portfolio of brands including Putnam Whiskey, Lawley’s New England Rum & Gin and the fiery Demon Seed Whiskey.
In preparation for MJBizCon, where Kallman will be a featured speaker on Nov. 16, MJBizDaily spoke with Kallman about what the cannabis industry can learn about brand-building and marketing from the alcoholic-beverage sector.
How much does branding influence consumers’ alcohol-purchasing decisions?
People are very loyal to brands. And that’s what makes brand-building difficult. It takes years and lots of money to build brands, unless you’re a powerhouse.
Take High Noon (the hard
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