When it comes to marijuana, men and women approach consumption differently.
Men are more likely to go on binges while women tend to avoid substance-use behaviors, for example.
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A 2020 Canadian study also found that men pursue opportunities for intimate interactions with women when using cannabis, while women reported being more selective about sexual partners.
It’s this kind of new information that marijuana companies can use to market their products to men and women, drill down deeper into their wants and needs and build a more effective brand to mesh with those individual wants and needs, according to industry experts and executives.
The result: a more personalized cannabis experience for consumers.
Canadian producer Aurora Cannabis is among the companies digging deeper into data aggregation to dial in its product development.
The Edmonton, Alberta-based company has partnered with Strainprint in Canada, a cannabis-use tracking app for the
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