Donald Campbell, director of advocacy at the tech justice non-profit Foxglove, told the BBC that the move was an “obvious recipe for disaster.” Creative Artists Agency reportedly called for Meta to make the feature opt-in rather than opt-out, saying in a statement, “No one’s name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent. True innovation puts creators first: respecting their rights, protecting their livelihoods, and giving them real control, not handing it over to platforms.”
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